An independent design jersey has chosen the design from PTW Architects, Collins and Turner, McGregor Coxall for their competition to transform Parramatta's former Cumberland Newspaper site. The winning design features three towers, each incorporating residential, commercial, retail and public spaces.

A vital part of the proposal — which would feature 964 residential apartments, which are distributed across a 60- story tower and two smaller buildings of 25 and 35 stories — is the maximization of views from it's central position. The proposal also makes use of masonry:

A cohesive material palette of masonry brick and metals unify the three towers, with architects Collins and Turner describing their medium-height building as “designed to appear from a distance as a 3-dimensional collage of woven multi-toned metallic tapestries.” The facades have an added dynamism through the colored modulation of shading devices, allowing the buildings to glisten in the sun.

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