Empire Level, the leading designer and manufacturer of levels, squares, layout tools and caution tape in the United States, is coming out strong this holiday season with the much anticipated release of its True Blue® e70 series second generation level.

The second generation e70 series (designated e2G™) incorporates thoughtful features such as removable eshock pro end caps, AccuEdge2 frame, one-piece hand grips and an eLock center vial system with exclusive two-part Empire e-poxy.

The new features reflect intensive months of panel and field research conducted by Empire. “Empire studies the category because how pros use our tools on the jobsite is constantly changing and evolving,” says Jenni Becker, president of Empire Level.  “One thing that makes our tools stand out is the amount of research we put behind them.  Our tools are requested by pro builders the world over because we’ve listened to their requests and responded with innovations that match up with the features they’ve told us are important to them.”

In the new e70 line, removable eshock pro end caps were added when finish carpenters and installation professionals—who need to strike clean lines into corners—asked for removable end caps. The AccuEdge2™ frame also creates an improved edge for striking precise lines while an improved one-piece rubber ergonomic handgrip provides all-day comfort and prevents fatigue.

Finally, the patented eLock center vial system, with Empire’s specially formulated and proprietary two-part epoxy, offers significantly improved durability over any other level on the market today.

“This mechanically bonded center vial is a remarkable new design and unique to the e2G™ level,” notes Becker. “Levels get dropped at the work site everyday. This advancement in design greatly improves durability and maintains accuracy so you can pick up the level and keep right on working.  What good is a level if it doesn’t stay accurate after it’s dropped?”

Empire Level is the home of True Blue® - the most accurate vials in the world.  The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp.  For more than 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and DIY user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin and sells its products in more than 50 countries worldwide.  More information about Empire and its products can be found at: www.empirelevel.com.