A study conducted by Readex Research, Stillwater, Minn., and sponsored by Hanley Wood on behalf of MASONRY CONSTRUCTION, provided a profile of the brands used by contractors in the magazine's reader audience. Familiarity, use, and opinions about 897 products in 60 categories were determined.
The survey sample of 1800 represented 17,413 recipients (or 62% of the magazine's estimated circulation). The response rate was 24%. The margin of error for percentages based on all 438 useable responses was ±4.6% at the 95% confidence level.
Of the 438 respondents, 64% were masonry contractors, 20% were general contractors, and the remainder was other classifications. About 44% of the repliers had expected gross revenues for 2006 exceeding $1 million.
The survey asked three questions relative to each product category:
- Which brands have you heard of in the category?
- What brands have your firm used in the past two years (including those you subcontracted with others to use)?
- How do you rate the quality of each brand you are familiar with?
The following list includes the top three “familiarity” replies for a number of the product categories. In nearly all cases, the familiarity and use questions generated the same answers.
- Admixtures, Mortar & Grout: Grace Construction Products, Sika, Euclid Chemical
- Anchors: Dur-O-Wall (Dayton Superior), Simpson Strong-Tie, Hohmann & Barnard
- Cleaner for Masonry, Chemical: Prosoco, W.R. Meadows, Diedrich Technologies
- Cleaning Equipment, High Pressure: Kem-O-Kleen, Hotsy Corp., Simpson Cleaning Systems
- Color Pigments for Mortar: Solomon Colors, Davis Colors, Essroc
- Computer Software (Bid & Estimating) & Hardware: Timberline Software, Blue Book, Tradesmen's Software
- Flashing Materials, Metal and Non-Metal: Dur-O-Wall (Dayton Superior), Mortar Net, Heckmann Building Products and Hohmann & Barnard (tie)
- Forklifts: Caterpillar, Lull International, Ingersoll Rand
- Grinders, Tuckpointing Tools: DeWalt, Bosch Power Tools, Milwaukee Electric Tool
- Hand Tools, Trowels: Marshalltown Co., Goldblatt Tools, Rose
- Hoists: Waco Scaffolding & Equipment, Bil-Jax, Genie Industries
- Levels, Hand-Held: Stanley Tools, Crick Tool, Marshalltown Co.
- Masonry Joint/Wall Reinforcement: Dur-O-Wall (Dayton Superior), Hohmann & Barnard, Wire Bond
- Mortar/Grout: Quikrete, LaFarge, Spec Mix
- Mortar Mixers: Stone Construction Equipment, Stow Mfg., MK Diamond Products
- Pumps, Grout: EZ Grout, Schwing America/Small Line, Putzmeister America/ Small Line
- Saw Blades, Diamond & Abrasive: MK Diamond Products, Target, Clipper
- Scaffolding, Adjustable: Bil-Jax, Safway Scaffolding, EZ Scaffolding
- Scaffolding, Frame: Safway Scaffolding, Bon Tool, Waco Scaffolding & Equipment
- Sealers, Masonry: Sherwin-Williams, Prosoco, Sika
- Stone, Manufactured: Cultured Stone, Eldorado Stone, Coronado Stone
- Stone, Natural: Indiana Limestone, Cold Spring Granite, Buechel Stone
- Telehandlers: Bobcat, Caterpillar, Lull International
- Wall Drainage Systems: Mortar Net, Advanced Building Products, Sandell Mfg.
- Work Platforms, Aerial: JLG Industries, Pettibone, Hyster
- Work Platforms, Mast-Climbing: Hydro Mobile, Fraco, Alimak Hek and Sky Climber (tie)