One masonry expert documents how the masonry industry still has strong growth potential in the commercial building market.

Masonry gets about one out of every $16 spent on nonresidential building construction in the U.S. It is the architectural material of choice for exterior walls in nonresidential buildings. And, it represented approximately 6% of all nonresidential building dollar volume in the U.S. in recent years.

The masonry industry should increase promotional efforts in the Mountain and West regions. The consumption of masonry could be increased 29% in the Mountain region and 163% in the West just to equal the present national average.

The masonry industry should target promotional efforts at particular building types. Promotional efforts directed at the commercial or office building markets would be five times more effective than those directed at religious or educational buildings.