Wrigley Field – home of the Chicago Cubs – is one of baseball's treasures. However, Wrigley’s seating capacity (approximately 39,000) is dwarfed by other major league arenas. Cubs management has been challenged with coming up with ways to keep the park’s historic look and intimate feel intact, yet make “The Friendly Confines” more economically viable and less…well, confining.

At the end of the 2003 season, Cubs management approved a proposal to construct three additional rows – adding 213 seats – behind home plate between the two dugouts, by bringing the brick wall 8-feet 8-inches closer to the field. The job was handed to Fred Jacobs, president of Shelby Enterprises, who along with his crew has been working at Wrigley Field for 20 years maintaining the park, performing rehabilitation, and designing projects as needed.