Downtown Milwaukee's Park East corridor was home to a dead-ended off-ramp which was looked upon as an eyesore until it's demolition in the 1990s. In its place, the city constructed the Avenir mixed-use development.

In order to achieve the classic architecture look that was desired as well as their energy goals while staying within budget, lead designer Ted Haug of Legat Architects proposed using Oldcastle’s Echelon EnduraMax High Performance Wall System in conjunction with the Echelon Harvard-Brik and Cordova Stone. Enduramax helped check off many of the desired boxes and meet the code of continuous insulation.

The wall system also enhances new LEED v4 ratings launched in 2013:

The Avenir wall system is comprised of three components—a framework of pocketed and profile-molded EPS insulation panels that attach directly to the structure, masonry stones or bricks, and pumped mortar. All combine to speed installation, provide a R13.6 continuous insulation thermal barrier, improved water management and acoustical comfort, while creating the look of brick or stone masonry veneer.

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