Hanley Wood, the premier company serving the information and marketing needs of the construction industry, today announced a major repositioning of its brand. The move reflects the increasingly complex needs of Hanley Wood’s customers, who collectively represent one of the most significant pillars of the U.S. economy.
Under a new tagline — Where Data Drives Action — Hanley Wood now goes to market with a new value proposition that reflects the company’s position as a hub for business intelligence and data-driven insights. Through its proprietary Construction Industry Database of more than 2.5 billion records, Hanley Wood has assumed an unprecedented leadership role in helping its customers shape their offerings to the marketplace.
“We’re at the center of a construction marketplace that is revitalized. Customers need business intelligence, actionable data and strategic insights,” said Peter Goldstone, chief executive officer. “Our database is the industry’s largest and most comprehensive source of business intelligence derived from Metrostudy and Hanley Wood brand interactions. All of the data is cross-indexed by the people, places, products, firms and projects that make up the residential and commercial design and construction industry.”
The Hanley Wood portfolio (M3) is founded on three pillars: Metrostudy, Media and Marketing. Metrostudy — data that informs. Media that connects. Marketing that activates. Customers now have access to an unequalled integrated portfolio that can span insights from the Construction Industry Database, precise market sector expertise, marketing activation development and highly targeted face-to-face events. The outcome: proven, revenue-driving results.
Goldstone added, “We’ve made multimillion-dollar investments in transformational acquisitions and state-of-the-art data and technology platforms. We celebrate the vast knowledge and quality of our people. It was time that our brand story reflected the realities of a renewed Hanley Wood.”
Hanley Wood’s brand repositioning will manifest itself through future product announcements and the company’s continued investment in its data platforms, brand portfolio of digital content resources, customized marketing solutions, and analytics tools. The new positioning will inform everything from industry thought leadership to internal culture-building initiatives.