ALPHARETTA, Ga. – Jan. 29, 2013 – Big River Industries, Inc., the largest manufacturer of expanded clay lightweight aggregate (LWA) in the United States and headquartered in Alpharetta, Ga., announced today its alliance with the Mason Contractors Association of America (MCAA) through a new Strategic Partner Program.

Big River Industries joined the Strategic Partnership Program, which includes 12 companies and was awarded on a first-come, first-served basis, to sponsor and support the organization’s mission to advance networking with professional contractors.

“We are pleased to be part of the MCAA’s Strategic Partnership Program,” says Jeff Speck, VP of sales & marketing with Big River Industries. “Our company goals, combined with those of the MCAA, will enhance the process of establishing new relationships with key contractors and making masonry a more competitive, higher-quality wall system.”

Being a partner in the program includes recognition at the MCAA Convention and World of Concrete show; attendance to the MCAA’s mid-year meeting; brand exposure on the association’s website; and other benefits.