Mason contractors serving the residential market dream of neighborhoods with homes featuring four sides of brick veneer. A variety of reasons come to mind as the rationale for this type of development...permanence...durability...elegance...value.

But what about price? Is this a community of expensive mini-mansions or homes at a cost where a large percentage of the local population can afford to buy them?

This article looks at why two builders in the Carolinas chose to build mid-priced all-brick homes, and offers suggestions that other contractors can use to grow their businesses in a similar fashion.